Privacy Notice
This Privacy Notice explains how Mindforce Research Private Limited and its subsidiaries and affiliates ("Mindforce Research", "we", "us" or "our") respect your privacy and protect your personal data in accordance with the Indian Digital Personal Data Protection Act, 2023 (DPDPA), EU General Data Protection Regulation (GDPR), and other applicable laws.
01 Data Collection & Purpose
Mindforce Research is a primary market research firm that provides quantitative and qualitative research services. We process personal data for the purposes described below:
To Provide Requested Services
To respond to your inquiries, provide services or information you request, and ensure a seamless user experience.
Website Operation
To operate and secure our website, remember your cookie consent choices, and maintain essential technical functionality. This does not include optional analytics or chat tools unless you have consented to them.
Analytics (with consent)
If you consent through our cookie banner, we use analytics tools such as Google Tag Manager and Google Analytics to understand how visitors use insightassist.com and to improve the website.
Live Chat (with consent)
If you consent through our cookie banner, we use Zoho SalesIQ to provide live chat support and respond to enquiries submitted through the chat widget.
Surveys & Panels
If you participate in our research surveys or join our panels, we collect information necessary to conduct the research and provide appropriate incentives.
02 Legal Basis for Processing
Under the GDPR and DPDPA, we must have a legal basis for processing your personal data. Depending on the activity, this may include:
CONSENT
Where you have provided clear, informed consent — for example, for optional analytics cookies, targeting cookies, customization cookies, live chat, or marketing communications.
CONTRACT
Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
LEGITIMATE INTEREST
Where we have a legitimate business interest that does not override your privacy rights, such as securing our website, preventing fraud, or improving core services — but not for non-essential analytics or chat where consent is required.
LEGAL OBLIGATION
Where processing is necessary for compliance with a legal obligation to which we are subject.
04 Information Sharing & Transfers
We do not sell, rent, or lease your personal information to third parties.
Service Providers
We may share information with trusted vendors who help us operate our website and business, such as hosting providers, analytics providers (for example, Google), and live chat providers (for example, Zoho) — but only where permitted by law and, where required, after you have given consent.
Legal Necessity
We may disclose your information if required to do so by law or in response to a valid request by public authorities.
Cross-Border Transfers
Your data may be transferred to and stored in countries other than your own. For example, Google may process analytics data in the United States, while Zoho may process chat-related data in India. Where required, we implement appropriate safeguards such as contractual protections and provider compliance frameworks.
05 Security & Retention
We take the security of your data seriously and implement appropriate technical and organizational measures to protect it.
Technical Security
We use encryption, firewalls, and secure technologies to protect personal information.
Data Retention
We retain personal data only for as long as necessary for the purposes described in this Notice, including to comply with legal obligations and resolve disputes.
06 Your Rights
Depending on your location, you may have rights regarding your personal data, including:
Right to Access
You may request copies of your personal data.
Right to Rectification
You may request correction of information you believe is inaccurate.
Right to Erasure
You may request deletion of your personal data in certain circumstances.
Right to Withdraw Consent
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
Right to DPDPA Redressal
Under the Indian DPDPA, you may have the right to grievance redressal regarding your data.
Get in Touch
Data Protection Officer (DPO)
For questions about this Privacy Notice or your personal data, contact our Data Protection Officer: Email: dpo@mindforceresearch.com Mindforce Research Private Limited Tower 5, Floor 15 Assotech Business Cresterra Sector 135, Noida - 201301, India Attn: Data Protection Officer
Changes to this notice will be posted on this page. If material changes occur, we will notify you where required by law.